{"candidateAnswer":"Creating a special experience makes customers want to return.","evidence":"[D3:9 | 12:48 am on 1 February, 2023] Jon: That's a great goal! Creating a special experience for customers is the key to making them feel welcome and coming back. I think you can create that space you're imagining.","itemId":"urn:uuid:c38c365b-a6fa-53c5-b98d-c453d4f7b2a2","provenance":{"sourceCommitment":"sha256:94b49376bc10c824f10a5f421c1daa8918ea7cb8a9d864d3d2aa410caa9ca71b","timestamp":"2026-04-02T14:22:55Z"},"question":"What did Jon say about creating a special experience for customers?","referenceAnswer":"It's the key to making them feel welcome and coming back","sources":[{"digest":{"sha256":"94b49376bc10c824f10a5f421c1daa8918ea7cb8a9d864d3d2aa410caa9ca71b"}}]}